Wells Fargo Commercial Financing Services
There are dozens of financial products and customers who are the buyers of these products in the American Financial Market. Wells Fargo bank has its goal of selling its own product to the appropriate customers in the market. Customers choose the product they know by heart, without choosing the product for their own needs. This process prevents the right products from reaching the right customers in the market.
Identifying the product that the customer needs, directing it to the right bank and the right product, and meeting the demand exactly as requested will increase the number of customers in the market and reach the customer portfolio that the banks see as the target. The Wells Fargo determines the needs of the customers who need loans within the financial market through their own portfolio network and is directed to the products and banks that are needed. This process makes a risk analysis from the beginning, measures customer risk, makes intelligence, prepares the credit and directs it to the bank.
Because the customer applies to the product which is the real necessity, with the amount that he / she wants and the payment power is adjusted, ıt creates the satisfied customer by fulfilling the customer’s needs completely and also reduces the risk of bad credit due to the customer’s credit requirement and payment status. It plays an active role in keeping the risky client out of the system as pre-evaluation, intelligence, and classification are made before the client’s application to the bank.